#FAnews | A.SOCIETY and SUBCREW Unveil Their First Collective Collection
Hong Kong eyewear brand A.SOCIETY has long been dedicated to exploring the intersections of fashion, art, music, and contemporary culture. Since its inception, the brand has consistently collaborated with diverse entities across various fields. This time, A.SOCIETY joins forces with SUBCREW, a legendary Hong Kong streetwear label helmed by Sam Lee, to launch an exclusive collaborative collection.
Inspired by Sam Lee’s passion for vintage Porsche cars, this joint series seamlessly blends the lifestyle of classic car culture with a contemporary fashion-forward approach. Through A.SOCIETY’s meticulous craftsmanship and innovative design, the collection revolves around a palette of beige and vibrant yellow, introducing two new eyewear models: ALTERNATOR and SPARK PLUG. The ALTERNATOR, crafted from pure titanium, features a sleek, narrow frame available in classic gold and black. Meanwhile, the SPARK PLUG reimagines the iconic aviator style with a upgraded Thin Clip-on magnetic design, offering smoother lines and a lightweight titanium frame. Paired with anti-blue-light lenses from the renowned German brand Zeiss, this model elevates the visual experience with exceptional quality.
Beyond eyewear, the collaboration extends to a logo-embroidered cap and an exclusively designed magnetic necklace. Crafted from sterling silver, the necklace combines a vintage coin motif with a spark plug-inspired pendant, embodying a minimalist yet retro aesthetic. Not only does it serve as a functional accessory to hold the Clip-on lenses, but it also doubles as a practical and stylish everyday piece.
The A.SOCIETY x SUBCREW collection officially launches today, available in limited quantities at physical stores and online.
